The future isn’t artificial.
It’s deeply HumAIn.

Softway helps organizations adopt AI in ways that strengthen their people, technology, and ability to change; driving sustainable business growth.

<span style="color: #1c166d;">Our<strong> HumAIn First® </strong>Approach</span>

WHO WE ARE

A people-first consulting firm in the
business of AI Transformation.

We transform how organizations think, work, and thrive with AI.

Read our story.

23+

Years of Tech Experience

Hundreds of clients across industries,
delivering digital transformation at scale.

Bestselling Authors

Love as a Business Strategy and Love as a Change Strategy — our HumAIn First^® approach is rooted in this proven framework.

360°

Multidisciplinary Experts

Technology, communications, creativity, and culture change — all under one roof.

TRUSTED BY:

Our Offerings

AI Strategy for Leaders

Helping leaders move from experimentation to direction, aligning AI ambition with business priorities, risk appetite, and organizational readiness.

Our AI Leadership Strategy

AI Workshops & Training

Transform your AI journey with a people-first approach that builds capability and confidence, guiding you from curiosity to real-world solutions.

Our AI Workshops & Training

Change Management & Communications

Softway helps leaders guide organizations through AI-driven change by aligning people early, communicating clearly, and building trust at every stage of the journey.

Our Change Strategies

AI-Native Product Development

From concept to production, Softway helps organizations operationalize AI into products that perform, scale, and evolve.

Our AI Products

HumAIn Experts

With decades of experience across technology, transformation, and leadership, we help organizations adopt change thoughtfully, responsibly, and at scale.

<strong><span style="color: #1c166d;">The Team</span></strong>

Proven insights from bestselling authors and practitioners.

Explore Our Books

The future isn’t artificial.It’s deeply HumAIn.

A people-first consulting firm in thebusiness of AI Transformation.