Experiential Communications
Creating memories that drive change.
Whether digital or physical, our immersive experiences spark connection, inspire action, and ensure that transformation is not just understood but deeply felt.
What’s in it for me?
For Leaders
Leaders who leverage experiential communications see 2x higher engagement in change initiatives, reducing resistance and increasing trust.
For Employees
Immersive activations and interactive storytelling create a 70% increase in retention compared to traditional methods.
For Organizations
Experience-driven communication leads to higher adoption rates, greater alignment, and a stronger emotional connection to transformation initiatives.
Risks of ignoring
experiential communications
Without experiential elements, communication efforts can fall flat, leading to disengagement, apathy, and resistance. Neglecting experiential strategies can result in:
Lack of Retention
Studies show that people retain only 10% of information they read, compared to 90% of what they experience.
Low Engagement
Traditional communications fail to capture attention in today’s overstimulated world, making it harder for messages to stick.
Missed Emotional Connection
Change isn't just logical—it’s deeply emotional. Without immersive experiences, employees may not feel invested in transformation efforts.
Resistance to Change
Without experiential reinforcement, employees may struggle to fully understand or align with transformation efforts, delaying adoption.
The value of experiences in driving behavior change
Transformation isn’t just about telling people what to do—it’s about guiding them through the experience of change. Our experiential communications approach weaves together storytelling, interaction, and engagement to make information stick.
Phase 1
Creating Awareness & Understanding
Before people can act, they need to see and feel the need for change. Our approach ensures information is not only understood but experienced.
- Interactive storytelling through digital media
- Augmented and virtual reality experiences
- Physical activations and immersive workshops
Phase 2
Increasing Engagement & Emotional Buy-in
People commit to change when they connect with it personally. We craft experiences that resonate on a human level, ensuring deep engagement.
- Gamified learning and participation incentives
- Live events and culture-building activations
- Multi-sensory experiences that drive emotional investment
Phase 3
Reinforcing Action & Adoption
Sustained change requires ongoing reinforcement. Our experiential communications ensure continued engagement, learning, and reinforcement of key behaviors.
- Digital tools and interactive microlearning platforms
- Behavior-triggered engagement campaigns
- Personalized, real-time feedback mechanisms
Phase 4
Measuring Impact & Adapting for Success
We don’t just create experiences—we ensure they drive results. Our approach includes built-in feedback loops and measurement frameworks to track engagement and impact.
- Real-time engagement analytics
- Sentiment tracking and behavioral insights
- Continuous iteration to optimize effectiveness
Why Softway?
A Human-Centered Approach to Experiential Communications.
At Softway, we believe that experiences—not just messages—are the true catalysts of change. Our approach is:
- Behavior-first: Designed with a deep understanding of how people think, feel, and act.
- Multi-sensory: We blend digital, physical, and interactive elements for maximum impact.
- Creative & Strategic: We don’t just produce experiences—we align them with your change objectives.
- End-to-End Execution: From ideation to execution, we build holistic experiences that inspire and transform.
Let's build an experience that moves your people forward.
Effective communication isn’t just about telling—it’s about immersing. Let’s create experiences that inspire, engage, and drive true transformation.
Our way of working is Wall Street Journal and USA TODAY bestseller.
Written by four of the leaders at Softway®, Love as a Business Strategy® offers a people-first framework for achieving any business outcome by creating an environment of high performance.
Get ready to ditch the status quo and embrace humanity.
