When you need a mobile app with cross-platform affinity—keep hybrid and cross-platform options in mind.
These days, there’s no such thing as offering too many ways to help your audience connect with your business. Everyone has their preferred way to connect, whether that’s visiting your website, speaking to someone over the phone—or using an app.
Traditionally, native applications have been the standard in mobile app development, but they leave something to be desired for time and budget-conscious decision-makers. If you want to hit the ground running—and walk away with a single app code that works on both iOS and Android platforms—cross-platform and hybrid apps are a smart choice to consider.
Today, almost every decision-maker needs the same thing: value. And as a technology partner, we know value starts by uncovering real business challenges and helping you solve them. Whether you need a hybrid app, a cross-platform app, or any other solution, our team can help.
It’s hard to imagine getting through a day without the help of an app. From helping HVAC technicians repair appliances to helping kids brush their teeth better, apps have completely transformed the way we interact with technology—and the world around us.
While many businesses need the ability to connect with a range of users, building native apps for both iOS and Android platforms comes with a hefty timeline and price tag. Thankfully, there are hybrid and cross-platform mobile app options to help you meet project needs while getting to the finish line sooner.
Let’s break it down (while keeping it simple.)
Native applications are built specifically for either an iOS platform or Android platform. These apps typically boast rich graphics and excellent user experience capabilities—but can get expensive with every platform you add because of platform-specific programming efforts.
Hybrid apps and cross-platform apps , on the other hand, create efficiencies by enabling developers to deploy apps to both iOS and Android platforms with practically a single code base. (Incidentally, this also creates consistent user experiences across platforms.)
The tradeoff: While hybrid and cross-platform apps can have performance and user experience (UX) trade-offs, they can be a great value for fast and effective feature releases across platforms with sustainable maintenance. For small-to-medium scale applications with data-driven features, hybrid and cross-platform apps are a great option to consider.
Because every business challenge is different, no two solutions are the same. But typically, here are some of the scenarios we’ve heard in the past that have led us to recommend hybrid or cross-platform mobile app solutions.
Security. Automation. Modularization. These are just a few of the principles we keep in mind on every technology project. We won’t bore you with all the details, but here are a few high-level steps we take to ensure we’re delivering the highest-quality app solution possible.
Standout projects start with the right information. That’s why it’s so important for us to get a deep understanding of your business needs and technical requirements so we recommend the best possible approach.
Once we know your technical needs, we can dive into the fun part: thinking about ways to solve. Maybe it’s upgrading your existing app with native plug-ins. Or maybe it’s starting from scratch on something new. We’ll ideate, create, and collaborate to circle in on the best solution possible.
Here’s where we take all the great solutioning ideas and make them a reality. Our team of seasoned developers will get to work fleshing out prototypes—and efficiently looping you in as we go to deliver on (or even before) schedule.
We’re not afraid to make mistakes—it’s how we test the build along the way. That’s why we provide extensive QA as part of our process to ensure your app works exactly as needed.
Mobile applications can be deceptively complicated. We can help break down the complexity. When you partner with Softway, we’ll work to identify your timeline, budget, and maintenance realities—and come up with the perfect solution together.
Here’s what else you can expect from Softway on a hybrid or cross-platform app project: